If you’re trying get to the next level in your business but can’t, you might have some blocks. From a branding photographer perspective, showing up in your brand is huge, but this usually comes with apprehension from businesses. Let’s unwrap the following common blocks to allow yourself to prosper more and worry less.
1. You can be humble and confident.
I used to think to be confident was to be arrogant. Lots of women in particular are brought up to be humble, but that doesn’t mean you can’t shine your light and show people about the amazing things you’re doing.
You’re not helping anybody else’s light by dimming your own.
It’s okay to show your charismatic and confident persona online.
“Stars don’t shine because they want to be seen. They shine because they are stars.”
– Alexander Den Heijer
2. If I put myself all over my website, on my social media feeds and stories, people will say, “Who does she think she is?”
I’ve heard this before so I’d like to address the fear that people are judging you when you show up throughout your brand. I even have clients who have these amazing photos for their small business and then don’t post them. The truth is… ready for this? It’s just not true. At least, not in the way that you think, but I’ll address that a little further down.
If anything, you are most likely inspiring some other women! Most women can get on board with inspiring other women, so when you think about it that way, you’re actually helping others by posting and putting yourself out there!
The interesting thing is, even as your scrolling and looking at the images of Tamara – a woodworking boss babe in San Antonio who isn’t afraid to play with the big boy toys – you are probably judging her.
Judgements don’t necessarily have to be negative. The Merriam-Webster Dictionary definition of Judgment is:
“The process of forming an opinion or evaluation by discerning and comparing.”
You are making “judgements” about her and may not even realize it!
What are some things you think about from looking at these images?
Think of some words you can describe her as. These are some that come to mind when I look at these images we created together:
Maybe you thought of some more! The point is, if I had just simply posted a headshot of her it doesn’t have quite the same visual effect. That’s why showing up as a brand is so important!
What happens when you show up consistently for your audience?
Bottom line, your community will choose you because they feel trust there. You may still be feeling apprehensive, and that’s fine! Maybe start by doing a Friday introduction every other week on your social media feeds. Eventually, show up on every page on your website.
If you try these things, let me know how it goes!
If you have any questions about showing up in your brand, comment below or email me, I’d love to help!
Melissa is a Florida based Personal Brand photographer who has helped hundreds of women in business create cohesive online brands with polished photos that feel authentic to them. You’ll find her traveling to cities across the United States, photographing highly motivated women ready to elevate their website, socials, and other marketing.
Melissa saw a need to further educate the busy professionals she photographed. She created The Intuitive Brand Course through this journey where she goes deeper than knowing what photos to have on your website. This education has needle moving messaging strategies that helps you stand out in today’s market. This can all be done in an intuitive way that doesn’t feel salesy.