3 Tips Every Business Owner Should Know About Branding
Going Deeper than just getting headshots:
Headshots are a traditional way to update your bio, LinkedIn, and other social profiles. However, if you want to go deeper, Personal Branding is a more in-depth way to connect with your potential clients capturing more of the flavor of your brand and personality.
I help women focus their branding every day; here are 3 tips for making the most out of your branding today!
1. First, how do you want people to feel about your brand?
Your brand is not merely your logo. And a brand goes way beyond even the visual aesthetic (although it plays a big part). A brand helps create an emotional connection with your target audience. You may want to look bright, creative, and quirky to bring out that side of your personality and attract that kind of client.
Some common feelings my clients choose for their brands: warm, professional, feminine, personable, fun, modern, trusting, inviting, bright, etc.
That’s the work that I show as a photographer, so those are my ideal clients I attract.
PRO TIP: Branding and marketing aren’t the same things. Marketing is what you say about your business, branding is what people feel about your business. A great example is Apple. When you see their ads they feel hip, young, modern, and sleek. Every time. And consistency is key!
2. Next, who is your ideal client?
If you’ve never thought about this, it is an important part of the plan for properly marketing yourself. If you are trying to market to anyone and everyone, chances are, you’re wasting a lot of resources and attracting a lot of the wrong people.
*Pro Tip: Look at your past clients and choose your favorites! What is it about them you like and why did you love working with them? What are they into? What’s their demographic?
Chances are, they didn’t question your methods, pricing, or business model, they let you do your thing, was grateful for your products and services, and were great to work with! Wouldn’t it be great to have that all the time? That’s where your client analysis comes in. Once you establish those perfect clients, direct your marketing to them. If done right, your ideal clients will be 90% of the people you attract. Sounds good, right?
3. Finally, What is Your Brand Story?
A great analogy is to think of your branding as a book. A logo is only the title. A brand is the story, what the substance of a book is. It’s your job to connect in such a way that you bring them into the world of your story – you create the feeling they feel for this. Not only do you need to convey what your business does, but why you do what you do.
For more on connecting through Story Branding, read my last blog post: 4 Ways To Create Trust With Your Brand
Why are you an expert at what you do? How do you stand out from others? What’s your story? Need more ideas? There are several things that go into my in-depth Luxury Branding Session. If you are interested in learning more about how to make your brand look more cohesive with my services, call or email me to set up a consultation.
Melissa is a Florida based Personal Brand photographer who has helped hundreds of women in business create cohesive online brands with polished photos that feel authentic to them. You’ll find her traveling to cities across the United States, photographing highly motivated women ready to elevate their website, socials, and other marketing.
Melissa saw a need to further educate the busy professionals she photographed. She created The Intuitive Brand Course through this journey where she goes deeper than knowing what photos to have on your website. This education has needle moving messaging strategies that helps you stand out in today’s market. This can all be done in an intuitive way that doesn’t feel salesy.